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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.
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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.
PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.
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Blog Articles for PrintIndustry.comSome people imagine that all book printing and binding services are the same. When they want their book to be printed, they will simply call the first number for printing services and hire them. This is the wrong approach and it can affect the sale of the book. To choose the right company to do your printing and binding, here are some considerations to make.
Aesthetics Matter
Not every company that provides book printing and binding services can produce visually stunning work. The cover of the book in particular matters a lot. Think of the people you want to buy the book. Will they be comfortable holding a book that is not beautiful?
You need to seek out a printing company that will deliver quality work, right from the cover of the book to the pages inside. Quality should also be visible in the type of printing paper that is used.
How Long Will it Take?
So many factors can determine how long the printing and binding will take. Some printing companies have fast machines and staff so they can guarantee you that the work will be done in under 24 hours.
Link to Heao Printing
The best printing companies will not exceed 72 hours even for books with hundreds of pages. If you are in a hurry o have the book printed and bound, you need to find out from the service provider how long it will take them to complete the task.
How Efficient is Customer Service?
Like any other business, a printing company needs to have customer support. Right from the time you are searching for a service provider, you need to be certain that the company can respond to your questions and provide satisfactory answers. Find out what means of communication they use. Do they answer the when it rings? Do they respond to emails within a short time? Does the website have FAQs that would give immediate answers to simple questions like how long printing and binding take?
Try to make an order on or and see how long it will take for the order to be confirmed and that will let you know how fast and efficient they are.
The Pricing Needs to be Justified
Pricing is key in determining just about every service. You need to find out what the common price for printing and binding is. If the service provider you contact is offering a price that is not within the average range, then consider finding another one. If the price is much higher than the rest, find out why that is and consider if that is justified. If it is very low, find out if it is a promotional price and if it isn&#;t, there is likely to be a negative reason for that.
Durability
Many people will say they prefer eBooks to hardcopies because hardcopies can fall apart. That is not entirely true. It mainly depends on the workmanship. Books that have been put together using quality material and expert workmanship can last long if they are not mistreated.
In Conclusion
Most of the considerations can be confirmed by asking other people for recommendations. It will make finding the service much faster. You can also add your own considerations to the vetting process.
Overall&#;&#;&#;as anyone in the professional offset printing or publishing industry will tell you&#;&#;&#;the volume of paperback sales is greater than the volume of hardcover sales. That&#;s a plain numerical fact. But before you think that settles the question, just pause a minute. Because the situation is more complex and subtle than that.
You see, the return on investment for hardcover books is better, allowing authors to make more money off of a smaller print run. We think that self-publishers especially should think about printing both cover styles&#;&#;&#;paperback and hardcover&#;&#;&#;as each has its own audience it targets. After all, that&#;s what the mainstream publishing houses we work with do. They use a &#;top and tail&#; approach. Let&#;s look at what that means.
So, the first short run edition is typically a hardcover. The purpose of this first hardcover run isn&#;t to make a profit. Most publishers are happy to break even while many accept it will be a &#;loss leader&#;. The first run hardcovers go out as review copies, for visual impact, and to get attention for the new release. If the sales are acceptable and the reviews good, then they&#;ll issue the first print run in paperback&#;&#;&#;which will be more copies&#;&#;&#;and really market and promote those. If sales are good and the paperback run makes a profit, there&#;ll be a subsequent paperback edition or a follow-up book if it&#;s a series. Once the book has established a solid fan base and sales are steady, they&#;ll then re-release hardback editions as &#;collector&#; items because they know they&#;ll sell. That&#;s the mainstream top-and-tail technique with hardcovers.
And it makes economic sense. Hardcovers are slightly more expensive to produce than paperbacks. But not that much more expensive. However, because of their perceived value, you can double or even triple the price tag on a hardcover edition compared to a paperback and still expect it to sell. When it comes to sending out review copies, hardcover is the way to go because, rightly or wrongly, it looks much more professional and is more likely to get attention.
It&#;s also important to note that in the book business, quantity isn&#;t everything. The key to long-term book sales success is making sure your work is offered in formats that appeal to as many potential buyers as possible. If you haven&#;t already done so, you should invest a little time and energy into finding out more about the many types of book covers, why people prefer one to another, and how you can determine which one will bring in the most revenue.
For more information, please visit Hardback Book Binding Service.