Digital Printing Applications in the Fashion Industry

A pair of jeans can cost as much as 6,000 yuan? This is the official pricing of ACNE's newly launched 1981M Mid Blue Digitally Printed Jeans for this year. With its exceptional expressive power, it has not only led the aesthetics of the denim world but also claimed the title of "Pants King of Spring/Summer 2024" in sales performance.

A pair of jeans can cost as much as 6,000 yuan? This is the official pricing of ACNE's newly launched 1981M Mid Blue Digitally Printed Jeans for this year. With its exceptional expressive power, it has not only led the aesthetics of the denim world but also claimed the title of "Pants King of Spring/Summer 2024" in sales performance.

Apart from catering to the trendy Baggy fit, its biggest highlight lies in its indistinguishable digital printing application. From keychains to distressed effects, even the shadows of hardware accessories are rendered with remarkable realism, earning it the nickname "Fake Print" from some.

In fact, such printing effects are far from what ordinary 3D digital direct injection can achieve. It is understood that this series incorporates ACNE's new technology and imagination in denim design. The product adopts a clever combination of patching and digital printing, where multiple pieces of fabric are individually printed and then sewn together, coupled with designs like mismatched pattern pieces, ultimately presenting the distinctive features of this series.

Speaking of the design of these jeans, it can be said to be not only an excellent example in the field of clothing and design but also a model worth learning from for digital printing equipment enterprises.

Digital printing in the textile industry is already a well-known process, but exploration of its applications seems to have focused more on enhancing production efficiency. The dimension of thought mostly revolves around how to more economically replace traditional printing, with not much enthusiasm shown for exploring its more valuable expressive capabilities. Looking at ACNE, the integration of trompe l'oeil art into the creative design of this series undoubtedly deepens its expressive power. It is certain that there is still much to explore in the collaboration between fashion design and the digital printing field.

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