How about a little historical aluminum bottle trivia?
What was the first aluminum beer bottle in the USA?
Nope &#; it wasn&#;t from Anheuser-Busch. It was from Big Sky Brewing in Missoula, Montana.
Actually, Heineken has the distinction of launching the first aluminum beer bottle in the world. Big Sky Brewing was second, launching its Moose Drool ale about a week after Heineken.
Moose Drool? Talk about risky branding.
Big Sky launched its aluminum bottle in . They didn&#;t want to use cans because of the popular perception that beers in cans were inferior. So they took the plunge and used an aluminum bottle.
According to this interesting article in Massachusetts Beverage World, the decision to go with an aluminum bottle paid off. &#;Pittsburgh Brewing followed Big Sky in less than a year, putting the iconic but sagging Iron City into an Aluminum Bottle. For this big, aging brewery, losing its big, aging customer base, aluminum bottles represented more than just something outdoorsy and different. They were a lifeline. &#;It revitalized the brand,&#; said Tony Ferraro, VP of sales and marketing at Pittsburgh. &#;That bottle is the best POS there is.&#;
The new bottles are manufactured by Exal USA in Ohio. Rick Leininger, the director of Michelob Brands, said that the new bottles give consumers in bars and clubs a"cool packaging to complement their image and style."
Aluminium bottles have been used to sell beer in Japan since . Their 'trendy' look and their ability to be re-sealed and chilled quickly, give them an edge over the original can.
Advantages over glass bottles include the ease of recycling, lower cost of raw materials and removal of the dangers associated with broken glass on a dance-floor. An estimated 2 billion aluminium bottles were sold in Japan in .
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Anheuser-Busch is not the first American beer company to use an aluminium bottle. Pittsburgh Brewing Company introduced aluminium beer bottles made by CCL Container this August for its Iron City Premium Lager brand, while Heineken released a limited-edition aluminium bottle called H2 to select markets in . And, in , the Big Sky Brewing Company released two of its brews in a 12.5 oz crown-capped aluminium bottle imported from Spain.
CCL Container had previously produced a re-closable aluminium bottle in for Snapple's Mistic Re energy drink.
Last year, the Ball Corporation entered an agreement with Daiwa Can Company and Mitsui for the distribution of the Japanese companies' Bottle Can beverage container North America. It has been used by Kraft Foods in its line of Capri Sun Island Refreshers.
Coca-Cola successfully adopted the Daiwa bottle can in Japan. The package is known as the Cone Top Pop. Sales of the soft drink rose by 240 million in the first year () after the package was put on the market.
Anheuser-Busch's decision to use Exal USA's product follows that of another Coca-Cola brand, Powerade, which launched a 12-ounce aluminium 'bullet bottle' for two products, Psych and Raize, in . Psych is designed to boost mental performance while Raize is made to increase physical performance.
Aluminium specialists Exal USA make a range of containers for toiletry and cosmetic lines as well as food and beverage products.
Are you interested in learning more about Custom Aluminum Bottles? Contact us today to secure an expert consultation!