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We&#;ve all heard that &#;presentation is everything&#; and when you&#;re a cottage baker, it is SO IMPORTANT! Home bakeries are in a unique position to set themselves apart, show how professional their businesses are while showcasing their amazing goods. Today I&#;m sharing all my top picks to elevate your cookie packaging to ensure it makes a great first impression. After all, if you&#;ve spent hours creating these beautiful works of art, PLEASE take the time to package them accordingly to WOW your customers!
You don&#;t have to spend a lot to have professional, quality packaging. I will tell you I strive for a healthy balance of beautiful packaging without breaking the bank. I&#;m naturally very fiscally conservative and this transfers to my customer&#;s perspective. Pricing is a HUGE component of being a successful cottage baker. You are running a business and have to make smart decisions regarding every dollar you spend. I do everything I can to keep prices fair and competitive for my customers while paying myself fairly. If I can present my goods beautifully with a very small margin going to packaging, I&#;ve done my job well. My customers don&#;t want to pay for packaging, and I want to respect the money they are spending.
You will find bakers at both ends of the spectrum on this. Some don&#;t want to spend hardly any money on packaging, but it shows in the presentation and will ultimately cost you sales. When customers purchase food items, they need to look professional and sanitary. If your packaging is lacking in these areas, it will be a turn-off. Do yourself a favor and spend a realistic amount to showcase your talent. The recommendations I&#;m sharing for cookie packaging today will hit the mark for presentation while letting you keep your hard-earned profit.
Other bakers really want that high-end feel and spend BIG bucks on their packaging. I&#;m talking custom-made, colored, embossed boxes, tissue paper, giant ribbons and more. Now, I firmly believe in &#;to each their own&#; and if high-end packaging is what you love, live it up! You just have to remember that someone is paying for your packaging &#; you or your customers. If you choose to spend a lot on packaging, your profit margins will be lower, or you need to increase your prices, which may deter sales. But maybe your business is the sweet spot with affluent clientele willing to consistently pay the higher prices for what they see as a higher-end product. In which case, rock on with your fancy self!
Every business has to decide what packaging is best for their business, their customers and their bottom line. Here are some of my FAVORITE go-to packaging products!
We individually package almost ALL of our cookies. Especially in the last couple years of Covid, individually packaged products ensure the best level of cleanliness and freshness.
If you are just starting your business or prefer self-sealing bags, these are my favorite self-sealing bags. We&#;ve literally used thousands of these and have tried many different brands but always come back to these. I love the 1.4 mil thickness; we&#;ve had other brands that are thinner, and they stick to your icing. BOO. We always keep these two sizes in stock, but this company has a long list of other sizes for unique needs.
Now if you want the ultimate in freshness for your cookies, I definitely recommend heat sealing. It&#;s easy, quick and does keep your cookies softer for longer compared to self-sealing bags which are not airtight. Here is the heat sealer we have, which is undoubtably the most popular among cookiers, along with recommended bags.
I think cookies present beautifully in a bakery box with a window. These are my favorites that we always keep in stock!
I do want to add that BRP Box Shop is also a VERY popular source for cookie boxes and packaging! They have a TON of different configurations, colors, styles, anything you can think of! They also always have free shipping to the lower 48 states, which is a huge perk! Admittedly, I&#;ve never purchased boxes from BRP, but I know other cookiers love them. I have always found what I was looking for elsewhere for a better price, but I do think they have good deals depending on what you are looking for. I also find their site a bit overwhelming because there are just SO many options! But if you&#;re looking for something unique, I recommend it!
Grease Resistant Cookie Cards (backers): Many Cookiers like these cookie backers, especially if they are individually bagging cookies that won&#;t be put into a box. These grease free cookie cards provide structure to your bag and keep the cookies in place. Many cookiers buy the 12 x 12&#; size and cut to size as needed.
Paper Shred: A commonly used filler that can add up in price if you&#;re not shopping around! Many cookiers stop at Dollar Tree for their range of colors and cheap price. It&#;s an easy option if you&#;re not using a lot of paper shred. But if you&#;re using a large volume, Dollar Tree is not going to be your most cost-effective option. At $1.25 for 1.8oz, that makes 10lbs of paper shred from Dollar Tree $111.25 plus tax. At Staples, you can get 10lbs of white or Kraft brown paper shred for $51 (at the time of this writing). That&#;s $60 to keep in your bank account!
Ribbon or Stretch Loops: These add a pretty, finished touch to your packaging and you can pick up ribbon or stretch loops for cheap at Walmart, Amazon, ClearBags.com and others.
Labeling: Don&#;t forget about cute labeling, not only to stay in compliance with Cottage Laws, but to promote your business. You can design cute tags on Canva and we have also designed cute labels on Avery.com and then print them ourselves. There is also an endless amount of adorable designs on Etsy!
I can&#;t underscore this enough; if you are running a business, you need to take the time to find the best deals on your packaging! It can make the difference of hundreds or even thousands of dollars a year. And even more importantly, it represents you and your business!
I hope this post all about cookie packaging is helpful! This is another chance to show your personality and signature style!
If you found this post helpful, make sure to subscribe so you don&#;t miss out on future posts! Happy Baking, Besties!
Cookies are tasty treats that make a wonderful snacking option. Cookies boxes are designed in extravagant ways to showcase the brands and products. Companies create custom cookie packaging that compliments the products. However, sometimes they miss the mark greatly. One of the best ways to create enticing boxes is with windows. Cookies boxes with windows can help pull customers from afar.
Cookie boxes with windows allow the cookies to take center stage. Furthermore, adding a window patch to the packaging allows the customers to view inside the packaging and see the cookies in their original state.
This transparency helps increase customers&#; trust in the brand. They can judge the state of the cookies and decide on purchasing the product or not.
This blog will give you a step-by-step guide that will help you make cookies boxes with windows that can help you increase sales by converting potential customers.
Let&#;s begin with the basics.
What Is A Window Patch?A window patch is a translucent sheet that is adhered to the surface of a package. It can be made from various materials such as paper, plastic, or vinyl. Window patches are commonly used in food packaging to showcase the product.
Adorning cookie gift boxes with window patching allows you to create packaging that looks unique and pristine.
How To Design Cookie Boxes With Windows?The design of the cookie boxes with windows is important to make a good first impression. When designing the window, you want to keep in mind the following:
Let&#;s expand on these points individually.
Size Of The WindowYou want your window to be a decent size. You do not need a massive window, but you also don&#;t want it to be too small. Small windows make the product look boring and can sometimes cause customers&#; skepticism on whether they should purchase the product or not.
Contact us to discuss your requirements of Single Cookie Boxes With Window. Our experienced sales team can help you identify the options that best suit your needs.
A good rule of thumb is that the side of the box with the window should be half of the height of the box.
Where To Place The WindowThe placement of the window is of vital importance. The safest option is to place it in the smack middle of the cookie packaging. However, this can be boring and cause the product to look unappealing.
The best place to put the window is on the top or bottom of an edge of your cookie box. That makes it easier for customers to see inside your packaging without having to pick up the package
How Transparent Do You Want Your Window To Be?That is a very important question. You want your window to be just transparent enough for the customers to see the cookies in their best form. If it&#;s too transparent, customers might not take the cookies seriously.
However, if the window is too opaque, customers will not see the cookies at all. That&#;s not a situation you want to find yourself in.
Color Of The WindowThe color of the window should either contrast or complement the product depending on what you want to highlight about your product.
If you are selling dark-colored cookies, a light-colored window will stand out well against them and make it easier for customers to see their quality.
Suppose you are selling white or very light-colored cookies. In that case, a dark-colored window will complement the color of your cookies well and make customers take them seriously.
Information You Want To Convey About The Product Through Box DesignThe recipient of the cookie gift boxes is most likely someone who knows nothing about the product. It is your job to inform them about the cookies through the box&#;s design.
Some information you might want to include are:
Furthermore, you can also use this opportunity to use custom prints on individual cookies packaging and make them special.
You can do this by printing a short message or your company&#;s logo on the window patch.
Shape Of WindowWindows come in various shapes. Each one is custom-designed to fit the needs of the product inside them.
You can opt for simple square or rectangular windows, suitable if your cookies packaging has an interesting shape or design.
However, since most cookie boxes do not have such features, you will probably go with round or oval windows. But make sure not to make them too big. Otherwise, they will take away from the design of the box.
You can also opt for circular windows if you are packaging very small cookies or chocolate balls.
To get a good idea of what goes well together and how your cookie boxes will look before production, it is always good to use packaging mockups.
With the help of mockups, you can get a realistic view of how your cookies will look like once they are packaged and ready for sale. You can also experiment with different window shapes and designs to see which one works best for you.
In ConclusionIn this article, we have covered a lot of ground about cookie boxes with windows. We have talked about the importance of windows, what information you can include on them, and how to design them.
We hope that this article has helped you in some way and that you are now more informed about what goes into making a great cookie box. If you have any questions or suggestions, please feel free to share them in the comments section below.
Furthermore, if you are sold on the idea of adding windows to the cookie boxes, you can contact Packaging Bee. We offer many customization options to help you make exceptional cookie boxes with windows. Our design team helps you create individual cookie packaging that can attract customers while protecting the cookies.
Reach out, and let&#;s make wonderful packaging boxes!
If you want to learn more, please visit our website Recycled Brown Kraft Cake Box.