How Does Google Algorithm Work?
If you are an avid internet user or a tech enthusiast, you must have come across the term “Google Algorithm”. But the real question is, do you know how it works? As you are reading this post, Google’s algorithm is constantly changing, updating and improving. If you are curious to know more about the workings of Google’s algorithm, read on!
At its core, Google algorithm is a complex set of rules and calculations which determine the search engine ranking of a website. The algorithm takes into account over 200 factors from the content on a webpage to the number of backlinks it has. But how does Google come up with the search results that we see? Here’s a brief explanation.
When you enter your query into Google, the algorithm goes through a process called crawling. It scans all the web pages on the internet looking for relevant information related to your query. Once the search results are gathered and sorted, the algorithm then goes on to determine the order in which the search results should be displayed.
One of the key factors that determine search engine ranking is relevancy. Google algorithm tries to match the search query with the most relevant information available on the internet. This means that the content on a webpage should match the user’s query as closely as possible. In addition to relevancy, the algorithm also considers the authority of the webpage. Pages with more backlinks from reputable sources tend to rank higher.
Another important factor in Google’s algorithm is user experience. A website that is easy to navigate, loads quickly and is mobile-friendly is more likely to rank higher in search results. The algorithm tracks the users’ behaviour when they visit a website, such as the time they spend on it and if they interact with the content or not. A website with a high bounce rate (when users quickly leave the website after landing on it) signals to Google that user experience on that website is not good.
Google algorithm is constantly evolving. Google usually rolls out several updates every year which can have a significant impact on search engine ranking. Major updates such as BERT, which was rolled out in 2019, aimed to better understand natural language queries and provide more precise results. Other updates such as Panda and Penguin are targeted at reducing the ranking of websites that use manipulative techniques to rank higher in search results.
In conclusion, Google algorithm is a complex set of rules and calculations that determine search engine ranking. It takes into account factors such as relevancy of content, authority of the webpage, user experience and several other factors. Understanding the workings of Google’s algorithm is important for website owners and digital marketers as it can help them optimize their website for better search engine rankings.
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